BRAND | PACKAGING | CREATIVE DIRECTION
I’m a designer and creative lead with a background in brands, packaging, retail and pretty much everything that happens between an idea and the finished thing.
I like solving complicated creative problems, making things clearer, and figuring out how to get good work across the finish line. Sometimes that means design. Sometimes it means managing people, vendors, budgets or timelines. Increasingly, it also means finding smart ways to use AI.
I’ve worked with brands including Mariani, RH, Hasbro, P&G and Colgate, along with plenty of smaller ones where you get to wear more hats.
I’m curious by nature, practical about the work, and not particularly interested in making things complicated just to make them sound important.
Start with the desired outcome. Work backward from there.